How We Generate Leads For Roofing Companies
Roofing Leads
80% of all online advertising goes to one of the two platforms. One is Google Ads (formerly known as AdWords), known in the home services industry for its ability to quickly generate ceiling signals. The second is Facebook.
Facebook offers unique opportunities for Marketing For Roofers. Roofers can not only advertise to a large group of people but can also assign this group of people to more specific and transformative groups. Demographic targeting allows contractors to advertise to people based on their age, interest, location, etc. The platform can also establish a connection between the company and anything else that the user likes so that they can present the service to those most in need.
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Budget
Roofers can choose how much to spend during the day or during the campaign. This number is called the cost of advertising. You can also choose an offer to guarantee the maximum amount you can spend when someone sees your ad or completes a call to action. The cost per click for Facebook ads based on the cost per click (CPC) is approximately $ 0.27. In summary, Facebook’s advertising costs vary widely based on the company’s current financial resources and its willingness to market. The budget setup is consistent with other post-2020 business goals.
Demographic
In the past, radio advertising was the basic means of focusing on audience characteristics. The roofer chose a specific program at a specific time to record the general demographic information of the audience. For example, in rush hour programs, 75% of homeowners ages 35-65 may be good targets for roofing companies. At the time, this seemed revolutionary, but at the time, the reliability of the data was not as reliable as the detailed analysis provided by Facebook. In addition to the information that users voluntarily provide to Facebook, the platform can also track all dynamics and cause a thematic correlation between users’ activities and their potential interests.
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Return On Investment
Like other forms of advertising, PPC for Google Ads, Facebook Ads are also based on this strategy. Targeting the wrong type of user will quickly drain your budget and eventually lead to a decrease in ROI. Facebook knows this and encourages advertisers to spend more on campaigns to expand the audience. However, it is not profitable to expose everyone. To master Facebook ads, roofers must set goals before posting. For those new to the platform, it’s worth investing in an experienced Facebook ad campaign manager.
Other factors that make your campaign successful include copy, landing page optimization, and ad serving options. If the roof site is difficult to design, all the hard-earned Facebook advertising traffic will be wasted. So make sure your website provides a juicy and informative page in preparation for conversion when customers log in.